Kathy Kelly

Producer/Marketer, Kathy Kelly, has over 25 years experience in all aspects of media communications from producing commercials, 1/2-hour TV shows, full-length feature films, live events, PR and Web 2.0 marketing campaigns in roles ranging from producer and director to developing and driving the marketing and sales of the final product. 

Her work has included projects for Sony Pictures Home Entertainment, Turner Classic Movies, Capitol Records, MGM, Kal Kan, Johnson & Johnson, Toshiba, Amgen, Gemstar, Hoover, Fitness Quest, Braun, T-Fal, Conair, Murad, GNC, Motorola and many other national and international consumer brand marketers.  She has worked in product categories ranging from automotive and beauty to fitness, health and consumable home goods.  Much of her work has been seen or broadcast all over the world.

In 2008, she was recognized as one of the Top 50 Women in Business by Pacific Coast Business Times for her work in conceiving and producing the Winery Music Awards independent music competition, a live, experiential marketing event designed to attract the fastest-growing segment of the wine consumer market, 21-34 year olds, to the Paso Robles Wine Region.

Kathy's direct-to-consumer communication work has won NIMA and CAPEL awards and her website work has won a WEBBY Award. An artistic video presentation of hers titled, “Look At The Clock” was featured at the Museum of Contemporary Art at Boston’s famed “First Night” and in Sydney, Australia at the Sydney Film & Video Festival. Kathy was also the first to provide a live web cast of an event from the central coast with the web cast of the 2007 Winery Music Awards finals.

She began her career as a video journalist at the then start-up cable network, Cable News Network (CNN).  After a short stint in news, Kathy spend the next phase of her career in sales, marketing and producing for 2D & 3D animation and state-of-the-art post production facilities on the east coast launching Digital Images and expending Videocraft Productions in Boston to tripling sales at Crawford Communications in Atlanta and establishing a brand new start-up, Century III in Orlando, which later became the in-house facility for Universal Studios, Florida.  Project works included logo station IDs, movies opens, commercials, corporate programs, museum videos, live broadcast events and network series shows.  Other projects over the years have included Made-for-TV movies, feature films, simulation rides and home video programs.  Emphasis over the past dozen plus years has been in direct-to-consumer marketing, engaging in product development, brand positioning, show production, website development, e-commerce and new media marketing (Web 2.0 – CRM/email marketing, SEO and social networks).

Throughout her career Kathy has incorporated the most cutting edge technologies, from 2D graphics and 3D animation in the 80's to non-linear editing in the 90's and High Definition, P2, Web 2.0 and artificial intelligence technologies today.

While in Atlanta, she was the co-founder and program director for the Atlanta Producer’s Association (APA).  And then again in Boston, she was the co-founder and program director for the New England Producer’s Association (NEPA).  In both associations she developed educational programs to help producers stay on top of the fast moving technological advancements.  While at Videocraft, she served as a top executive and on the company’s steering committee.

Leaving the east coast in1991 for Los Angeles, Kathy established her own company, Kathy Kelly Productions, Inc. in 1994—as a marketing and production company hybrid specializing in direct response television commercials, infomercials, home video programs, broadcast programs and corporate presentations. In addition to video production, Kelly Productions also produces live experiential marketing events, develops accompanying e-commerce websites along with new media campaigns for additional product branding and consumer direct sales.

Her most recent project is the conception, development and communications of the Vineyards Growing Veggies™ initiative at Steinbeck Vineyards & Winery, an extension of Urban Farming’s INCLUDE FOOD™ when planting and landscaping.  Urban Farming will be the official non-profit organization beneficiary receiving a portion of the proceeds from sponsorship and ticket sales of the Winery Music Awards as it expands in 2009 to more wine regions nationwide.