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MARKET RESEARCH |
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"TV will be based on the Internet; it will be an utterly different thing." Bill Gates told Capitol Hill March 13, 2008
Branding is your goal, and we offer you a multitude of tracks to reach that destination. We all have to admit that the economic horizon is a little cloudy right now, but history is clear that during economic downturns the entertainment industry fairs well. If you add the fact that right now the Digital age is in a huge beyond historic boom, and that because of the Internet and the digital age, billions of dollars are being pulled from the traditional media outlets such as print, newspapers, radio, and television and being placed in the new Internet and digital formats, we got you covered there.
Two months after our Film Festival U.S. television stations will complete their transition to an all digital system. And with the transition comes great potential to increase breadth and capacity of program and service offerings. Broadcasters, advertisers and programmers across all platforms are scrambling to figure out how their business will change on February 17, 2009. With this the Digital Film Festival we will take you there. Hope you can take some time to read our MARKET RESEARCH, and take a view into where the future is now.
ONLINE ADVERTISING AD BIZ POISED TO ENTER NEW
FRONTIER--Advertising dollars that routinely would have gone to
Research indicates that traditional
advertisers are also more apt to experiment with different ad formats.
Newspapers And Local Home Magazines Losing
Real Estate Advertising To Web According to a new release from Borrell Associates, real estate
agents, who initially tried to appease home sellers by advertising more
on traditional channels, this year cut their print budgets and pushed
more money into the Web. Total ad spending on real estate has declined 3
percent this year, while spending on the online segment has grown 25.8
percent, hitting $2.6 billion. Borrell projects online
real estate advertising to grow at 12.4 percent next year while
total
real estate advertising continues to compress. In three years,
says the report, agents and brokers will be spending more ad dollars
with online media than with the newspaper.
Not surprising the Internet is seen as the bright light in this ultimately mediocre advertising forecast. While newspapers, magazines and radio advertising are expected to lose share, "Worldwide Internet ad spending will climb to $44.6 billion from about $36 billion, increasing its share of the market to 9.4% from 8.1%," according to the ZenithOptimedia report. Dec 07 www.mediapost.com
TV stations could see tougher times if one research company's advice is heeded. BIGresearch, a Worthington, Ohio-based consumer research company, says top automotive advertisers are spending too much on TV compared to the influence that TV has with its consumers. It says 17% to 18% of consumers are influenced by TV marketing--but in aggregate, automotive makers spend 40% of their media on TV. For example, Ford Motor had 41% of its media budget going to TV, according to the researcher, with 18% of its consumers influenced by TV. All other media spending figures show that Ford under-spends, compared to their influence. BIGresearch says 16.5% of Ford's customers are influenced by newspapers, but that Ford only spends 5.9% of its media on newspapers. With the Internet, 8.4% of Ford's consumers are swayed by Internet sites--but Ford only gives that media 3.9% of its media dollars. Radio brings 6.7% influence, but 1.5% of media spend. Outdoor sits at a 12% influence rate, but Ford only gives it 1% of budget. The Internet
has opened up what is being called “The Wild Wild West” of TV and movies
again. It's
Simply stated,
the Internet is the biggest business in the history of the world. It's
bigger than the movie
YOU WILL NOT FIND ANOTHER HYPERLINKED ADVERTISING MULTI-PLATFORM OFFER SUCH AS THE PRDFF SPONSORSHIP OPPORTUNITIES...HE WHO HESITATES
INTERNETWORK
The PRDFF will be streamed live world wide with several companies participating. The festival has a Internetwork relationship with the high traffic and broadcast sponsor The online aspects of the show will be a interlinked Internetwork of many sites... our Internetwork of syndication partners include the following...
The PRDFF will be streamed live from various locations during the festival and much of the festival can be seen on demand from the festival website.
The PRDFF will also have links from many of our sponsors websites, social networks, entertainers' websites, etc. etc., to make a Festival Internetwork online live and on demand.
We are presently in discussions with some of the largest online film and streaming companies to participate in the 4 day event as our broadcast partners, names of which will be released soon. To see more about our WEBCAST PRODUCTION ENTITY
WITH OUR SPONSORSHIP PROGRAM YOU CREATE A RELATIONSHIP ECONOMY
Social media and
online communities are transforming traditional business functions, from
marketing and human resources to technical support. Through
user-generated content tools and engaging in conversations with their
people - employees, customers, partners, and prospects - companies are
learning that they can drive innovation, build brand awareness, and
energize their audiences and ultimately improve retention, revenue, and
their bottom line. and grow. You will be connected to a virtual world through network identities, groups, and connections to others.
BIG + FOR OUR SPONSORS IS THE FACTS REGARDING DOCUMENTARIES:
VARITY MAGAZINE SAYS: The Film Festival Summit has seen its attendance double every year as orgs look to cash in on the festival craze. The stakes are high and the payoff can be big. Toronto's Piers Handling says, "The festival brings the kind of spending to the city of Toronto that is only bested by Christmas."
HOLLYWOOD REPORTER--REPORTS "DOCUMENTARIES HOT ITEMS AT SUNDANCE" This years documentary slate at the Sundance Festival, was according to many veteran attendees, on of the strongest in recent memory...This years edition of the country's premier festival of indepen- dent film will be remembered for documentaries, most of which will sind up on television in the next 12 to 18 months.
USA TODAY REPORTS-- It is clear that Docs are big, Documentaries that came out on DVD are beginning to show up in theaters. Hollywood is taking notice, and studios are scouring film festivals for documentaries with breakout potential. "Documentaries have arrived as a potent MOVIE force.
USA TODAY--There's definitely a sea of change afoot both in the music and film industry. there may be two parallel phenomena, but they are working together very well...the reason is simple, audiences are starved for quality music...Bob Smeaton, director of FESTIVAL EXPRESS and THE BEATLES ANTHOLOGY, If music lovers miss a film in the theaters, and so many don't even make it there, he says, they can still buy the DVD and get the full length version in surround sound on home theater unit." MUSICAL DOCUMENTARIES: A CRESCENDO OF FILMS, DVDs THE SURGE OF INTEREST IN
DOCUMENTARY FILMS HAS TAKEN A TUNEFUL
MARCH 2008, BILLBOARD MAGAZINE HAD SIX MOVIE SOUNDTRACKS IN THE TOP 30 OF THE BILLBOARD TOP 200 Retreating somewhat from earlier optimistic predictions, newspaper publishers and analysts now say next year will probably be just as tough for the troubled industry as 2007. With shareholders staking their hopes on a turnaround in 2008, this is bad news for newspaper stocks--and may also torpedo major deals like the planned buyout of Tribune Co. by real estate billionaire Sam Zell.
Among Teens, a Content Creation Revolution
 More
Gray, More Affluent, More Internet ShoppingIn the more than 80 metropolitan markets surveyed by Media Audit, a recent study shows that those who are over age 50 with incomes of $50,000 or more (the "graying and affluent") have increased from 17.0 million in 2004 to 22.3 million during the past five years. Collectively, the markets surveyed have an adult population of approximately 142 million. Bob Jordan, president of International Demographics, producer of The Media Audit, said "Since 2004 the percentage of ‘graying and affluent' households has increased from 13.1 percent to 15.7 percent of all households in the markets (surveyed)... (and) this group is very rapidly embracing the internet as a shopping medium." In the prior survey, 50.2 percent had made at least one purchase on the internet during the previous 12 months. In the latest survey, that 50.2 percent increased to 65.6 percent. According to Jordan, "The baby-boomers, born between 1946 and 1964, began impacting this segment of the population in 1996, and their impact will continue to be felt through 2014." USA Today in Feb. reported, "In tough times, nostalgia for rosier days seems to be driving a consumer appetite for retro products and design...Familiar is cozy, warm and enveloping. And it's working better than anything else right now." Levi, Coca-Cola, Kodak, Volkswagen and many other brands are using nostalgia to market. "A lot of brands are going back to their roots," says Karen Marderosian, marketing director of Volkswagen, North America. 1,319,872,109 WORLD WIDE ARE ON THE INTERNET As we blaze at warp speed
into The Information
Agethe way that we are entertained and the way we
LA Times reports DVD sales can mint studios more money from a film's DVD release than they do from the box office. Warner Bros. Home Video Chief, Warren Lieberfarb, says, "DVD is the largest source of additional revenue and profit ever created in entertainment in such a short period of time." DVDs are now being shipped by studios at about twice last years pace. The DVD explosion is so profitable it has become one of the few bright spots for the media industry, and at the same time the VOD (video on demand), downloads and the mass migration of the market to watch movies on your computer, tv via the Internet,
And at the same time the Internet is evolving, while it is evolving, the paradigm shift is shifting even more and at a faster rate than any thing in the past years we have been seeing the Internet change the music industry, news papers, travel agencies, magazine industry and now the movie and television business will never be the same... USA Today reports,
"Emerging technology has deeply rattled lots of business models and whole indust-
Amazon.com shipped
out more than a million copies of the new Harry Potter book, making that
day
News reports
indicate that Federal Express is experiencing a huge rise in the value
of its company
The next big
shift will occur when the vast majority of consumers no longer need computers
to go on-
asked Mr. Eisner of Disney a couple years back, "What is the future?" Eisner said, "The Internet, and the merging of the computer and the television."
THE WRITING IS ON THE WALL...OR THE SCREEN ON THE WALL Consumers Who Watch TV Online More Engaged Than TV-Set Watchers, Simmons Finds by Mark Walsh, Monday, Dec 24, 2007 7:00 AM ET CONSUMERS ARE 47% MORE ENGAGED in ads that run with television programs that they view online than those watched on a TV set, according to new research findings. A cross-media study by Simmons, a unit of Experian Research Services, also found that viewers are 25% more engaged in the content of TV shows that they watch online than on a TV. Newspapers And Local Home Magazines Losing Real Estate Advertising To Web According to a new release from Borrell Associates, real estate agents, who initially tried to appease home sellers by advertising more on traditional channels, this year cut their print budgets and pushed more money into the Web. Total ad spending on real estate has declined 3 percent this year, while spending on the online segment has grown 25.8 percent, hitting $2.6 billion. Borrell projects online real estate advertising to grow at 12.4 percent next year while total real estate advertising continues to compress. In three years, says the report, agents and brokers will be spending more ad dollars with online media than with the newspaper.
Red Ink Forecast For Newspapers Next Year Our Digital Film Festival and the Branding you will receive via the new multiplatform avenues of the Internet and the Digital Age are not presented every day now... don't miss getting your BRAND in our Brand-Wagon...
DISNEY TAKES BIG PLUNGE INTO ONLINE VIDEO...They are headed into the production of shorts, VOD, and creating short form shows for the Internet.
Los Angeles Leads Nation in HD-Capable HomesNielsen Co. said Tuesday that 13.7% of TV households in the U.S. are equipped with an HDTV and HD tuner capable of receiving signals in HD, while 11.3% are equipped with an HD television and HD tuner and receive at least one HD network or station. Los Angeles has the highest penetration of HD-capable homes, or 20.4%, and New York has the highest penetration of HD-receivable homes, 17.5%. Michael Eisner said,
"The only way to succeed in the burgeoning world of scripted broadband entertainment is to embrace a new economic paradigm that has virtually nothing to do with the fat cat ways of Hollywood"...Eisner is testing the 'quality on a shoestring' model via Vuguru...one of his new projects was launched on Myspace, cost $2,300 to produce each 90 seconds episode. “We are seeing profound changes in consumer behavior and we need to re-engineer our business models,” he said. “But change often needs a catalyst. Last November we got one.” Jeff Zucker
GET ON BOARD NOW AND RIDE THE INTERNETWORK OF SITES FOR SIX MONTHS PRE FESTIVAL AND 3 MONTH POST FESTIVAL. MAKE NOT OF THIS!!!!!! YOU ARE GETTING 9 MONTHS OF LOCAL, NATIONAL AND WORLD WIDE ONLINE ADVERTISING... NOT TO MENTION THE ASSOCIATION WITH SUCH A CLASSIC AND CUTTING EDGE EVENT, CONTENT FOR YOU SITES VISITORS. |
