Digital Age or
Revolution, we live in EXPONENTIAL TIMES...the paradigm shifts, while
the digital paradigm is shifting.
Paul Valéry once remarked, "The future
is not what it used to be.
We cannot truly control, invent or
even predict the future. However, we can hold a vision for it in order
inspire our efforts and actions. The future is not what it used to be,
nor is it when it used to be.
Negroponte concludes his book by stating that the
future is here, now. Indeed, the future is here,
the technological change is ongoing in what could be described as a non-linear
"Media is being consumed across an
increasing number of platforms, including TV, the Internet,
mobile, and DVR," said NBC Universal
Entertainment co-chairman Ben Silverman. "The next
generation of media will be defined by the players who can
capitalize on those trends and deliver
integrated, compelling content across all platforms."
The Digital Age and the
brought an end to the way we once knew the print and
magazine business, newspapers, books, travel
agencies, the music, tv and film
retail marketing and advertising. Now we know why they made the spelling with a capital "I".